Bell: 2024 Creative Refresh

Bell Brand Refresh

Introducing Bell's 2024 Brand Refresh, a strategic creative update that unifies our branding aesthetic across all packaging elements. This refresh includes updated colors, fonts, and flight shapes, ensuring consistency in both design and content. Drawing inspiration from aviation and the movement of our products, subtle aeronautical elements are integrated to highlight Bell’s versatility and forward-thinking approach.

Creative Refresh: Design

Creative Refresh: Content

Coming Soon

Bell Brand Hub

Coinciding with the Bell 2024 Creative Refresh, the Bell Brand Hub was launched as an employee-focused portal. This centralized resource offers easy access to brand guidelines, corporate templates, collateral, and all branded elements needed for daily operations.

Who is Bell Overview?

Bell Brand Guidelines: Visual, Photography, Content, Messaging, Promotional, Enviromental, Social, Legal (Approvals)

Bell Libraries: Bell Literature, Aeronautical Accessories Literature, Bell IR Seals, Logos, Icons

Bell Stationary and Word Document Library, including a How-To Power Point Guide

Bell Design Templates, with 25 unique self-serve designs.

Bell Distinguished Guest Overview, in-depth guidance for global correspondence

General Marketing Request Forms

Marketing Literature

The refresh encompassed over 100 literature pieces, including TEFS, Spec Books, and multi-page brochures, all meticulously updated to reflect the latest standards.

Bell Gift Shop

Coming Soon

Bell Brand Anthem

Grounded in a commitment to exploration and progress, Bell takes on challenges with determination and resilience. Leading the way in aerospace and defense, they engineer aircraft solutions for essential missions across industries. Discover the Bell difference as they innovate with efficient and reliable solutions, setting benchmarks in critical aviation scenarios.

Awarded 2024 MARCOM & VIDDY Platinum