NBC 5 - Thunder and Lightning
NBC 5 introduced the NBC Lightning to the Weather Expert’s Storm Fleet family. This weather-geared vehicle is the counterpart to the NBC Thunder Truck, helping meteorologists stay ahead of weather affecting the Dallas-Fort Worth metroplex. The 360° image campaign touched on print, digital, social, premium, on-air, and local activations.
My role consisted of the following…
Conceptualization of Promotional Content (e.g. Premium, Print, Digital, Social, On-Air, Activation Branding)
Management of Digital Team and Creative Designers (e.g. Graphic, Web, 3D/Motion)
Art Direction of On-Air, Print, and Photography
Branding
Premium
Premium Artwork
Digital Banners
Promotional Video
Responsible for Art Direction & Motion Design ONLY