ShopNBCDFW.com
NBC 5 entered the world of e-commerce in 2018 with the ShopNBCDFW online store. This new endeavor launched with a 360° image campaign, touching on print, digital, social, premium, on-air, and activation efforts. This campaign was produced by the NBC 5 marketing team and I personally captained the development of promotional and creative.
My role consisted of the following…
Conceptualization of Promotional Content (e.g. Premium, OOH Print, Digital, Social, On-Air)
Management of Digital Team and Creative Designers (e.g. Graphic, Web, 3D/Motion)
Writing/Producing/Directing On-Air Content
Direction of Print and On-Air Photography
ShopNBCDFW.com
Digital Banners
