Lonestar NYE 2022

For the third year, NBC 5 (KXAS-TV) and Nexstar Media Group co-hosted the spectacular Lone Star NYE celebration. The televised event aired on 22 stations across 21 markets throughout Texas, Louisiana, Arkansas, Kansas, and Missouri, reaching nearly eight million U.S. households to ring in 2022. This image campaign focused on primarily on on-air, digital, social, and event branding. Creative was produced by the NBC 5 marketing team and distributed out to other stations.

My role consisted of the following…

• Creative Direction of Branded Promotional Content (e.g. On-Air, Print, Digital, Social, Event, Set)

• Management of the Creative Design Team

• Art Direction for on-air promotional content

Concepts (Logo & Design)

On-Air Package

PROMOTIONAL VIDEO

Responsible for Art Direction