NBC 5 - Get Rick Campaign

In 2018 NBC 5 kicked off a new era by awarding Rick Mitchell with the position of Chief Meteorologist. The “Get Rick, Get the Weather” campaign launch introduced Rick to the community and showcased his love for all things weather. The 360° image campaign touched on print, digital, social, premium, on-air, billboard, and local activations.

My role consisted of the following…

  • Conceptualization of Promotional Content (e.g. OOH Print, Digital, Social, Activation Branding, On-Air Art Direction)

  • Management of Digital Team and Creative Designers (e.g. Graphic, Web, Motion)

  • Art Direction of On-Air, Print, and Photography

Interactive Logo

Rick Mitchell

NBC 5 Chief Meteorologist rings in a new era in style. Each weather-themed logo fluctuated on digital assets dependent the local area weather.

OOH Print

LED Billboards

Digital

PROMOTIONAL VIDEO

Responsible for Art Direction and Motion Design ONLY