Happy to say, “Hello!”
My name is Candelaria Vidana and I’m so excited you’ve stopped by.
I’m a Brand Marketing and Design professional and my passion is elevating creative direction for corporate initiatives and image campaigns. I love bringing brands to life! For me, it’s all about developing content that strikes an emotional connection with wide audiences.
No matter what medium you use.
360 Image Campaigns
Click for more details.
Promotional Video Campaigns

Bell Brand Anthem
2024 MARCOM & VIDDY Platinum Corporate Image
Introducing the Bell Brand Anthem, a true reflection of Bell’s identity.
Grounded in a commitment to exploration and progress, Bell takes on challenges with determination and resilience. Leading the way in aerospace and defense, they engineer aircraft solutions for essential missions across industries. Discover the Bell difference as they innovate with efficient and reliable solutions, setting benchmarks in critical aviation scenarios.
Credits:
Bridget Hall: Executive Producer
Candelaria Vidana: Director, Writer, Executive Producer
Sheldon Cohen: Cinematographer
Anthony Anderson: Cinematographer
Post-Production: Pair of Pixels, LLC.

Why Bell
From saving lives and delivering aid to fueling innovation and economic growth, tackling the impossible is just another day at work for Bell. With unwavering commitment, skilled teams, and true grit, Bell rises to every challenge, redefining what’s possible in aviation.
Role: Creative Director, Writer, Producer

Bell Shop Floor Testimonial
2024 Viddy Gold - Short Form - Company Overview
At Bell, employees like Billy, Jeramy, and Scott bring our commitment to a supportive and inspiring workplace to life through their stories. Their experiences reflect the values that drive us to empower our team and nurture a positive environment every day. Together, we’re building a future where our people are at the heart of everything we do.
Role: Creative Director, Writer, Producer,

NBC 5 Today - AM 2.0
NBC 5 Today is waking up with you, helping you and your family get a jump on the day. From current events to weather, and even traffic reports, NBC 5’s team of morning experts keeps you up-to-date.
Role: Producer, Director, Writer, Art Director (Set, Casting, Wardrobe)

Bell 525 Anthem
Bell has always been a pioneer, breaking barriers and setting standards in aviation innovation. The Bell 525 continues this legacy, combining advanced fly-by-wire technology, unmatched safety features, and exceptional comfort to redefine the future of rotorcraft flight.
Role: Producer, Writer, Director

Air Zermatt - HEMS
VIDDY Platinum - Social Media Video Campaign
In 2023, Air Zermatt pilots shared their expert insights on why the Bell 429 is the ideal choice for HEMS missions in Switzerland's challenging terrain. Highlighting the 429’s exceptional performance and advanced capabilities, they also emphasized Bell's unwavering support and a partnership built on trust and innovation.
Role: Creative Director, Producer, Writer

NBC 5 COVID-19 Case Tracker
2022 Lone Star Emmy - Graphic Arts
2021 PROMAX Nomination - Best Use of Design
Since the start of COVID-19, NBC 5 has tracked the virus’s impact across the state of Texas. These metrics are up-to-date and available online at NBCDFW.com.
Role: Producer, Writer, Art Director (Animation & Design)

KXAS 70th Anniversary
Telly Award: Branding for Branded Content - Silver
Telly Award: Campaign: Branding for Branded Content - Silver
2019 Lone Star Emmy - Promotions - Program
NBC 5 celebrates 70 Years of FIRSTS on their 2018 anniversary date!
Role: Art Direction (Motion Design & Animation)

Daystar Kids Network Brand ID
NATAS - 40th Annual Daytime Emmy Nomination - Main Title and Graphic Design
Fun and lighthearted, this whimsical ident kick’s off Daystar Televisions’ amazing Saturday morning youth line-up.
Role: Creative Direction of Branding, Design, & 2D Animation

Air Zermatt - Capabilities
VIDDY Platinum - Social Media Video Campaign
In 2023, Air Zermatt pilots shared their expert insights on why the Bell 429 is the ideal choice for HEMS missions in Switzerland's challenging terrain. Highlighting the 429’s exceptional performance and advanced capabilities, they also emphasized Bell's unwavering support and a partnership built on trust and innovation.
Role: Creative Director, Producer, Writer

Air Zermatt - Support
VIDDY Platinum - Social Media Video Campaign
In 2023, Air Zermatt pilots shared their expert insights on why the Bell 429 is the ideal choice for HEMS missions in Switzerland's challenging terrain. Highlighting the 429’s exceptional performance and advanced capabilities, they also emphasized Bell's unwavering support and a partnership built on trust and innovation.
Role: Creative Director, Producer, Writer

Bell Meet the Interns
VIDDY Gold - Short Form, Recruitment
Interns at Bell are a youthful, energetic group. The videos in this recruitment refresh were created to match this audience: social media-friendly and playful yet impactful. Because internships at Bell are highly sought in the aerospace field, with interns doing real-world work that advance the business.
Role: Creative Director

Bell, A Pilot’s View
At Bell, being a pilot is more than a job—it's a profound calling that demands precision, instinct, and unwavering dedication. From life-saving missions in extreme conditions to seeing the world from a unique perspective, pilots embrace the responsibility of serving others with pride and purpose.
Role: Creative Director & Producer

2021 NBC 5 Responds Testimonial - Briana
2022 PROMAX LOCAL GOLD - Image Promo News (DMA 1-25)
Briana, a local DFW resident, recounts her experience with NBC 5 Responds and expresses her gratitude to NBC 5. This promotion stands as a testament to NBC 5’s dedication and commitment to the community.
Role: Producer, Writer, Director, Art Director (Set, Casting, Wardrobe)

2021 NBC 5 Responds Testimonial - Angie
2022 PROMAX LOCAL GOLD - Image Promo News (DMA 1-25)
Angie, a local DFW resident, recounts her experience with NBC 5 Responds and expresses her appreciation to Diana Zoga. This promotion stands as a testament to NBC 5’s dedication and commitment to the community.
Role: Producer, Writer, Director, Art Director

American Airlines GoGo InFlight Promo
The American Airlines GoGo InFlight App promotion has launched! This promotional video series aired in 2017/2018 right before take off; giving consumers time to install and watch their favorite show from their favorite device.
Role: Art Direction (Motion Design, Animation)

NBCDFW APP for Roku & Apple TV
The new and improved NBC 5 App is available for Roku and Apple TV. Make sure to check out all of the new streaming features today!
Role: Producer, Writer, Art Director (Animation & Design)

2022 NBC 5 Investigates
For more than a decade, NBC 5 Investigates has helped to uncover issues within North Texas. Join Scott Friedman as he takes a moment to reflect on these efforts, defining NBC 5's commitment to the community.
Role: Art Director (Set, Props, Wardrobe) & VFX Editor

Bell Tiltrotor Revolution
Bell pays tribute to the visionaries who have influenced our path, laying the groundwork for innovation and exploration. With over 70 years of leading aviation innovation through our tiltrotor technology, reshaping the way we fly, our dedication to pioneering new horizons remains steadfast as we redefine the possibilities of flight. Join us at Bell on this journey of innovation and limitless exploration.
Role: Director, Writer, Producer,

NBC 5 Thunder & Lightning
AAF - Gold - Local Television Self Promotion
2019 Telly - Silver (x3), Bronze (x1)
NBC 5 announces the Texas Lightning Truck, the newest edition to the Storm Fleet Convoy.
Role: Art Direction (Motion Design & Animation)

NBC 5 Texas Connects Us 3.0
2018 PromaxDBA - Gold - General Branding / Image Campaign
2019 Lone Star Emmy - News Promo - Single Spot
In summer 2017, NBC 5 turned up the Texas charm with a fresh spin on their Texas Connects Us campaign. Featuring a lively, Texas-themed music video, the Station captured the vibrant sights, sounds, and soul of the Dallas-Fort Worth metroplex in style.
Role: Art Direction

Bell, Women in Engineering - Katrina Thompson
2024 Viddy - GOLD - Short Form, Cause Related
To capture the spirit of International Women in Engineering Day, Bell sat down with four of its engineers to talk about their career journey. The conversations are heartfelt and sometimes emotional, an inspiration to all women that they belong in the field of engineering.
Role: Creative Director

Bell, Women in Engineering - Khyati Mahavadia
2024 Viddy - GOLD - Short Form, Cause Related
To capture the spirit of International Women in Engineering Day, Bell sat down with four of its engineers to talk about their career journey. The conversations are heartfelt and sometimes emotional, an inspiration to all women that they belong in the field of engineering.
Role: Creative Director

Bell, Women in Engineering - Samantha Lucero
2024 Viddy - GOLD - Short Form, Cause Related
To capture the spirit of International Women in Engineering Day, Bell sat down with four of its engineers to talk about their career journey. The conversations are heartfelt and sometimes emotional, an inspiration to all women that they belong in the field of engineering.
Role: Creative Director

Bell, Women in Engineering - Eva Metodi
2024 Viddy - GOLD - Short Form, Cause Related
To capture the spirit of International Women in Engineering Day, Bell sat down with four of its engineers to talk about their career journey. The conversations are heartfelt and sometimes emotional, an inspiration to all women that they belong in the field of engineering.
Role: Creative Director

King: Life, Rules, Legacy
NATAS - 42nd Annual Daytime Emmy Nomination - Main Title and Graphic Design
This opening graphic was created for a special Joni Table Talk segment in 2014. The open is a visual representation of the King family’s principles and how they have been carried down through three generations.
Role: Creative Direction (On-Air & Set Graphics), Produced, Edited, Motion Design

Holocaust: Horror to Hope
NATAS - 39th Annual Daytime Emmy Nomination - Main Title and Graphic Design
This opening sequence was created as a tribute to the survivors of the Holocaust. It reveals the horror of this tragedy and honors the courage of those who experienced it.
Role: Creative Direction (On-Air & Set Graphics), Produced, Edited, Motion Design

NBC 5 COVID-19 Snackable Tips
2020 Lone Star Emmy - Editor
In this seven part series, Bianca Castro and Martha Minjarez highlight snackable tips to keep you and your family safe during the COVID-19 pandemic.
Role: Creative Director, Producer, Writer, Art Director (Animation & Design)

2022 Olympics: Duopoly NBC 5 Responds & T39 Responde
Local DFW Residents share their experience working with NBC 5 Responds & Telemundo 39 Responds. This unscripted promotion stands as a testament to the Duopoly’s dedication and commitment to the community.
Role: Producer, Writer, Director, Art Direction (Set, Casting, Wardrobe)

NBC 5 Lone Star NYE Live
2019 Lone Star Emmy - Graphics Arts - Nomination
NBC 5 (KXAS-TV) and Nexstar Media Group co-hosted the spectacular Lone Star NYE Live celebration. The televised event aired on 22 stations across the 21 markets throughout Texas, Louisiana, Arkansas, Kansas and Missouri, reaching nearly eight million U.S. households to ring in 2019.
Role: Art Direction (On-Air & Set Graphics)

2020 Olympics: NBC 5 Investigates
Take an in-depth look at the NBC 5’s Investigative Team, highlighting award-winning Reporter/Investigator Scott Friedman and Photographer Jose Sanchez. This dynamic duo dig deep to uncover issues affecting the DFW community.
Role: Producer, Director, Writer, Art Director (Set, Casting, Wardrobe)

2020 Olympics: NBC 5 Responds & T39 Responde
No matter the issue. The NBC 5 & Telemundo 39’s Consumer Investigative Team is here to help. Anytime, day or night, your calls are answered!
Role: Producer, Director, Writer, Art Direction (Set, Talent, Wardrobe)

American Airlines - Group, Meeting & Travel
American Airlines promotes the perks associated with their Group, Meeting, and Travel program
Role: Art Director, Editor, Designer

American Airlines & JAL - Cross-Branding
American Airlines promotes the perks associated with their partnership with Japan Airlines.
Role: Art Direction, Editor, Designer

NBC 5 Afternoon's Together
A light-hearted, feel good spot to promote the 2017/2018 daytime line up.
Role: Producer, Editor, Designer (Original art provided by NBC Affiliate Marketing)

NBC 5 Responds & T39 Responde
2021 Lone Star Emmy - Promotion - Image/Campaign - News - Nomination
Say hello to NBC 5 & Telemundo 39’s Duopoly Consumer / Investigative team. An award-winning team of Journalists, Reporters, and Investigators, who partner together and deliver results that matter.
Role: Producer, Director, Writer, Art Director (Set, Casting, Wardrobe)

NBC 5 Station IDs: News at 10
NBC 5 Station IDs highlight the evening anchors within the DFW Metroplex. Showcasing Brian Curtis, Meredith Land, Rick Mitchell and Newy Scruggs.
Role: Concept, Produced, Directed, Edited, & Animation

2020 Olympics: Wake Up to Something Good IDs
2022 PROMAX LOCAL Nomination - Channel ID
NBC 5 ID's developed during the 2020 Tokyo Olympics to promote the Wake Up to Something Good Anchors, Deborah Ferguson and Laura Harris.
Role: Art Director (Set, Talent, Wardrobe), Designer, Co-Producer

2021 NBC 5 Responds Testimonial - John
2022 PROMAX LOCAL GOLD - Image Promo News (DMA 1-25)
John, a local DFW resident, recounts his experience with NBC 5 Responds and expresses his sincere gratitude to Diana Zoga. This promotion stands as a testament to NBC 5’s dedication and commitment to the community.
Role: Producer, Writer, Director, Art Director

NBC 5 Responds Testimonial - Barlaine
2022 PROMAX LOCAL Nomination - Image Promo News (DMA 1-25)
Barlaine, a local DFW resident, recounts her experience with NBC 5 Responds and expresses her gratitude to Diana Zoga. This unscripted promotion stands as a testament to NBC 5’s dedication and commitment to the community.
Role: Producer, Writer, Director, Art Director
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Digital Design
Event Design
06/23-Present
Manager, Content & Creative
at Bell
01/23-06/23
Marketing Manager - Strategic Initiatives
at Tenet Healthcare
04/17–01/23
Sr. Artist - Brand Design & Marketing
at NBC 5 & Telemundo 39
11/16–12/18
Video Art Director & Editor
at American Airlines
01/10–04/17
Lead Designer & Editor - Art Direction
at Daystar Television
06/09–12/09
Video Content Specialist
at TekZenit
06/08–01/09
Promotional Video Designer & Editor
at Funimation
—
05/08
The Art Institute of Dallas
Bachelors of Fine Arts, Media Arts & Animation
—
MARCOM Award
Bell Brand Anthem - Video/Film, Corporate Image - 2024 Platinum
The Patrol - Web Video Series - 2024 Platinum
Bell AUSA Event Branding - Marketing/Advertising, Tradeshow Exhibit - 2024 Platinum
Bell 525 VVIP Brochure - Creative Design, Brochure - 2024 Platinum
Bell FLRAA Revolutionary Manuever - Marketing/Promotion Campaign, Special Event - 2024 Platinum
Bell Public Safety Campaigng - Marketing/Advertising, Magazine Ad - 2024 Gold
Bell Wildland Firefighting Campaign - Marketing/Advertising, Magazine Ad - 2024 Gold
Bell Creative Refresh 2024 - Marketing/Promotion Campaign, Brand Refresh - 2024 Gold
Bell Brand Hub 2024 - Web Based, Portal - 2024 Gold
VIDDY Award
The Patrol - Long-Form Video Series - 2024 Platinum
Air Zermatt Testimonials - Social Video Campaign - 2024 Platinum
Bell, Women in Engineering - Short Form Web Series, Cause-Related - 2024 Gold
Bell, Shop Floor Testimonial - Short Form Web, Company Overview - 2024 Gold
Bell Brand Anthem - Short Form Web, Corporate Image - 2024 Gold
Bell, Meet the Interns - Short Form Web, Recruitment - 2024 Gold
PromaxBDA Award
NBC 5 Responds Testimonials (CTA) - Image Promo News (DMA 1-25) - 2022 Gold
NBC 5 Wake Up to Something Good - Channel IDs - 2022 Nomination
NBC 5 Connecting Since - Image Promo News (DMA 1-25) - 2022 Nomination
NBC 5 Olympic Anchor - Image Promo News (DMA 1-25) - 2022 Nomination
NBC 5 COVID-19 Case Tracker - Best Use of Design - 2021 Nomination
Get Rick Print Campaign - Off Air Print Design - 2019 Nomination
NBC5 & T39 Celebrate Together - Off Air Print Design - 2019 Nomination
Thunder and Lightning - General Branding / Image Campaign - 2018 Silver
Texas Connects Us 3.0 - General Branding / Image Campaign - 2018 Gold
National Academy of Television Lone Star Emmy
NBC 5 COVID-19 Case Tracker - Graphic Arts - 2021
NBC 5 Responds & Telemundo 39 Responde - Promotion - News Promo - 2021 Nomination
Connecting with DFW - Promotion - News Promo - Single Spot - 2020
TXCU 3.0 - Promotion - News Promo - Single Spot - 2019
KXAS 70th Anniversary - Promotion - Program - 2019
Get Rick - Promotion - News Promo Campaign/Image - 2019 Nomination
Lone Star NYE Live - Graphic Arts - 2019 Nomination
On-Air Graphics Compilation - Main Title and Graphic Design - 2012 Nomination
National Academy of Television Lone Star Sports Emmy
Inside High School Sports - Graphic Arts - 2018 Nomination
American Advertising Award
Thunder and Lightning - Television Self Promotion - 2018 Gold
Tragedy in Dallas, One Year Later - Television Self Promotion - 2018 Silver
Texas Connects Us 4.0 - - Television Self Promotion - 2019 Bronze
National Academy of Television Daytime Emmy
King: Life, Rules, Legacy - 42nd Annual - Main Title and Graphic Design - Nomination
Daystar Kids Campaign - 40th Annual - Main Title and Graphic Design - Nomination
Holocaust: Horror to Hope - 39th Annual - Main Title and Graphic Design - Nomination
Telly Awards
Inside High School Sports - Art Direction - 2019 Bronze
KXAS 70th Anniversary - Branding for Branded Content - 2019 Silver
KXAS 70th Anniversary - Campaign: Branding for Branded Content - 2019 Silver
ShopNBCDFW.com
NBC 5 Fans! ShopNBCDFW.com is your one stop shop for all of your NBC 5 related gear. Feel free to check out the entire campaign here!
Role: Creative Direction of Branded Print, Web, & On-Air Content